SEO is not a new term in the current 4.0 technology era. However, not everyone has a correct and comprehensive understanding of SEO. So what is SEO? Which SEO company is good? What’s interesting about this field? Let’s explore it with us in the article below.
What is SEO?
SEO is the use of tools, techniques, knowledge, and experience to optimize content to achieve the highest ranking on the search engine bar without paying. In other words, the essence of SEO is to increase the natural traffic of Web pages to have many customers’ attention, Click to view, refer to and make a decision to buy a product. Along with that, SEO also involves making certain changes to the design and content of your Web site to make it more attractive to search engines. In short, when it comes to SEO, remember the following keywords: “ranking”, “optimal”, “traffic (Traffic)” and “natural (free)”.
Benefits of SEO for Business
Investing in SEO can be said to bring businesses great benefits far beyond expectations. A well-researched and well-executed SEO campaign will bring businesses benefits such as:
- Attracting a huge customer base and continuously growing.
- Increase ROI
- Flexible, adjust customer behavior as desired.
- Improve the UX/UI of users on the website
- Understand the Insight of potential customers
- Pursue customers with Remarketing.
- Develop and solidify the brand
Basic SEO Process
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In the research step, there are two things you need to pay attention to: keywords and competitors. For keywords, pay attention to choosing keywords that meet two factors: high usage by searchers and relatively low competition in search engines. As for competitors in the same field, take a close look at the content they build to draw experience. However, be aware that never create duplicate content or copy competitors’ prototypes.
After you have a set of keywords, make a detailed plan, and divide the time reasonably to be able to deploy in the best way. Along with that, don’t skip doing more research on which search engines, what keyword phrases are being used, the bounce rate, the most popular content, etc.
The ranking is important but never neglect building quality content. Give users a reason to return to your website, not leave immediately after clicking.
Once you have quality content, you should perform content optimization to increase search engine rankings. For effective page optimization, keep in mind the title, targeted keywords, and links.
A complete SEO campaign is definitely not complete without links. Accordingly, build both internal links (Website) and social network links (Social Media).
The article provides information to help you answer the question: “What is SEO?” and have basic knowledge of SEO.