SEO is one of the most commonly used terms in business today. However, while many business owners believe they understand “What is an SEO agency,” they may be unaware of all of the services included in the package and how to maximize the benefits of an SEO company.
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This guide is dedicated to guiding business owners through SEO services, what is included in SEO, what an SEO company is and what to expect from them, how to hire the best one, and how much it may cost.
What is an SEO Agency?
An SEO agency is a company that works with businesses like yours to increase your visibility in search engines. Improved search engine visibility means more website traffic, leading to more leads, phone calls, and sales.
What does an SEO Agency do?
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SEO companies strive to increase your visibility in search results so that your company can gain more traffic and, ultimately, revenue from search. Improving search visibility requires SEO companies to perform various tasks, including keyword research, link building, content creation, and more.
What services should an SEO agency provide?
It can be challenging to break down action items that an SEO agency is working on. Every company, whether a local SEO agency or an e-commerce SEO agency, operates differently, and each campaign is unique, so there are numerous variables at work.
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Many tactics are shared by businesses and campaigns. Here is an overview of what an SEO company does, as well as critical questions to ask:
Research and analyze your website and target market
- How is your website currently performing?
- What works well for your competitors in your industry?
- What keywords does your intended audience look up?
- What kind of results can you reasonably expect, given your SEO budget?
Make on-page SEO changes
- Are meta descriptions and page titles optimized?
- Is the content on your website clear, concise, and SEO-friendly?
- Do you use the correct language when discussing your services and value-adds?
- Are the appropriate keywords and themes used on the pages?
Make off-page SEO changes
- Is your website gaining links and mentions on the internet?
- Is your server configuration correct?
- How quickly does your website load?
- Is your website secure and user-friendly?
Provide clear communication and frequent updates
- How frequently will you receive SEO reports?
- What information is included in SEO reports?
- What are your campaign objectives?
- How does your SEO company keep up with business changes regularly?
Create content or work directly with someone who is
- What existing content opportunities do you have for your site?
- What type of content is most effective for your target market?
- Is your content search engine friendly?
- Is there a solid call to action in the website content?
Conduct experiments and tests
- How to use your data to make better decisions.
- What sections of the website can A/B test?
- What key power phrases compel visitors to act?
- What are the new/upcoming opportunities?
These six areas provide an overview of key focal points for many SEO companies and some questions you should be discussing with your SEO partner regularly.
You can always increase the conversion potential of existing site traffic by capturing more traffic. A good SEO company will have a vital follow-up process that allows for constant testing, adjusting, and tweaking of the campaign strategy and your website.
The Advantages of Hiring an SEO Agency
If you’re considering working with an SEO company, you’ve probably considered the apparent benefits: increased qualified website traffic, leads, and revenue and a comprehensive website analytics strategy to track and adjust your marketing efforts.
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Some of the numerous advantages that an SEO agency can offer include the following:
- Spend some time managing your department.
- Collaboration with an SEO expert in each area
- Allow your marketing partner to educate you.
- Discuss site changes with a seasoned expert.
- Keep track of long-term growth in business KPIs.
When should you hire an SEO company?
It is critical to recognize when you need to hire an SEO agency, regardless of the size of your company. While your reasons for partnering with an SEO company may vary, the right agency can significantly impact your bottom line. Among the many reasons to hire an SEO company are:
- Expand your company in a competitive or niche industry.
- Help with your recent product launch or expansion.
- Boost your revenue, sales, and conversion rates.
- Improve your ranking in relevant search results.
When should you hire an SEO agency?
- When your company lacks the necessary expertise
- When your team lacks the necessary time
- When your company fails to produce results
Hiring an SEO agency is also more cost-effective for many businesses. Building a team of digital marketers can be difficult and expensive, depending on your industry and location. When you hire an SEO company, you gain direct access to an experienced team without incurring additional in-house costs.
3 suggestions for finding the best SEO agency
It can be difficult to vet an SEO agency if you don’t know much about what they do.
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Even a basic understanding of SEO can help you ask good questions and give you an idea of what to look for in an SEO company. Other important considerations when researching firms are:
- Look for companies with a proven track record: Agencies with many customer reviews, case studies, and verified reviews on third-party sites provide insight into how satisfied their clients are.
- Look for companies that have experience in your industry: Have they previously worked with similar websites? What kind of outcomes did they achieve? Do they have a thorough understanding of KPIs and industry-specific information?
- Look for companies that share your campaign objectives: Be specific about the business objectives you want to achieve with your SEO campaign. This is highly beneficial to a good SEO company, and they can devise a strategy to get you there. Do you want more website leads? Find a company specializing in lead generation through SEO, such as EverRanks.
How Much Does SEO Cost?
If you are a small business, you should budget between $700 and $2,500 for the first year.
This is a hazy answer because the cost is determined by several factors. The business’s goal, the service’s timeline, the pricing system of the SEO company, the payment method, the tools and software required, and so on are all factors that influence the price of SEO.
SEO services are divided into three to four stages, from basic to high-tier SEO. However, for a business owner new to the world of SEO and still trying to find their footing, basic SEO is the way to go, with monthly costs ranging from $700 to $2,000 on average. With constant customer support, the service usually takes about three months to complete.
With the information gathered above by Thetips, you should be able to answer the question “what is an SEO agency?” and apply that knowledge to improve your business performance.